"The #TurnOnToElectronics campaign provides a dynamic, inclusive and original approach to increase awareness amongst 11–16-year-olds. I am proud to support it and to promote the potential of the UK Electronics sector to a new generation."

Professor Bashir Al-Hashimi CBE, Arm Professor of Computer Engineering and Dean of Faculty of Physical Sciences & Engineering, University of Southampton

#TurnOnToElectronics

In 2018 the UKESF launched the #TurnOnToElectronics campaign, fronted by Gadget Show presenter Georgie Barrat, which aims to encourage more young people to study and pursue careers in Electronics.

Georgie Barrat, Technology Journalist & Broadcaster

Despite the UK having the world’s sixth largest Electronics sector (contributing towards 6% of GDP, over £120 million per year), only 3,330 UK students enrolled in Electronic and Electrical Engineering degrees in 2017 according to UCAS, less than half the number of those enrolling on Mechanical Engineering degrees. In the face of an increasingly large skills shortage, the campaign is creating a buzz around the UK Electronics industry.

#TurnOnToElectronics’ sponsors include leading Electronics organisations such as Arm, Dialog and Qualcomm, along with 21 academic partners including the University of Cambridge, University of Southampton and Imperial College London.


“I’m delighted to be involved in the UKESF’s #TurnOnToElectronics campaign, which is shining a welcome spotlight on careers in Electronic Engineering. Often incorrectly seen as one of the less glamorous STEM areas, studying Electronics can lead to an exciting and creative career, which enables students to make a real difference in the world. The UKESF is doing a fantastic job of encouraging more young people to study electronics and embark on a career in one of the world’s most important and dynamic industries.”

Georgie Barrat, the Gadget Show presenter fronting the campaign

“The UK has a long heritage of technological innovation and a world-class Electronics industry. Adding to that, our Government’s new industrial strategy emphasises the importance of AI, robotics and transportation in further boosting productivity and earning power throughout the UK. The aim of our campaign is to ensure that this hugely important industry isn’t consumed by a black hole caused by a lack of talent. We urge supporters to download our manifesto and pledge to help the campaign in any way they can!”

Stew Edmondson, CEO of the UKESF

Employers can support the campaign by downloading the manifesto and publicising the video and website.

Follow #TurnOnToElectronics on Twitter at @TOTElectronics.